Six Tips To Improve Email Delivery Rates
- Use opt-in form instructions Provide clear, step-by-step directions that indicate how subscribers can guarantee delivery of your emails straight to their inboxes.
- Use emails as reinforcement vehicles In all of your email communications, make sure you include a line of copy – at the top of the message - reminding subscribers to add your email address to their address book.
- Host your newsletter Combine both images and text in your emails.
- Use a filter Run your email through a spam filter before you launch your campaign.
- Meet the Challenge Response Make sure you reply to any “challenge responses” you receive.
- Market to those that want to hear from you If you know people “double opted-in” - meaning they checked a box requesting an email and took a second step to click on a link in an email to subscribe - segment them in a separate list.
via workz
