1. Send review copies to all the journals and magazines that review books in your genre.

2. Get friends, colleagues, clients or anyone who likes your book to place reviews on Amazon and other online book stores.

3. Offer yourself for interview on radio stations.

4. Create a web page for the book.

5. Offer sample chapters as free downloads.

6. Use material from the book in your blog.

7. Review other books in this field.

8. Start an email newsletter.

9. Give away copies to the right people.

10. Offer books as prizes.

via lifehack.org