1. Write naturally.
2. Have a plan.
3. Use active, forceful verbs.
4. Avoid adverbs.
5. Be for something or against something.
6. Cut “think”, “seems”, “believe”, and other opinion words.
7. Write for people.
8. Be present.
9. Don’t be clever.
10. Hook ‘em early.
11. Use topic sentences.
12. Have a conclusion.
13. Explain yourself.
14. Have a trusted reader.
15. Let it rest.
16. Cut, cut, cut.
17. Rewrite.

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