Top 10 Underrated Business Books
bnet.com
- “The Tipping Point: How Little Things Can Make a Big Difference” by Malcolm Gladwell (Back Bay Books, 2002)
- “Freakonomics: A Rogue Economist Explores the Hidden Side of Everything” by Steven D. Levitt and Stephen J. Dubner (William Morrow, 2006)
- “Nickel and Dimed: On (Not) Getting By in America” by Barbara Ehrenreich (Holt Paperbacks, 2002)
- “The Long Tail: Why the Future of Business Is Selling Less of More” by Chris Anderson (Hyperion, 2006)
- “The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly” by David Meerman Scott (Wiley, 2007)
- “Managers Not MBAs: A hard look at the soft practice of managing and management development” by Henry Mintzberg (Berrett-Koehler, 2005)
- “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It” by Michael E. Gerber (Collins, 1995)
- “Influence: The Psychology of Persuasion” by Robert B. Cialdini (Collins, 2006)
- “How to Win Friends and Influence People” by Dale Carnegie (Pocket, 1998)
- “Personal Finance for Dummies” by Eric Tyson (Wiley, 2006)
