Goods by Gucci, however, top the lists of luxury brand lovers. That's according to an online survey conducted late last year by The Nielsen Company, a market research firm. It asked 25,000 consumers in 48 countries which luxury brand they would buy if money were no object. Besides Gucci, respondents chose Chanel, Calvin Klein, Louis Vuitton and Christian Dior (other-otc: CHDRF - news - people ).

Chanel is one of today's best-known fashion brands, and has been practically since it was founded by Coco (Gabrielle) Chanel in 1909.

In 1968, Calvin Klein and an investor started the company as Calvin Klein Limited with a small line of men and women's coats.

The French luxury fashion and leather goods brand, now a main division of the French holding company LVMH, was founded in 1854 as a luggage retailer.

The designer founded the company in 1945 and quickly became famous for the "New Look," a fitted jacket with a nipped-in waist and full calf-length skirt. After the rationing of fabric during the World War II, Dior's lavish use of material was bold and shocking.

Gianni Versace founded the Milan-based company in 1978.

Giorgio Armani, 74, is the sole shareholder, president and chief executive of the designer brand.

After a stint as a Brooks Brothers tie salesman, Ralph Lauren, 69, started his powerhouse brand 42 years ago with a collection of ties.

Milan-based Prada was founded as a leather goods company in 1913 by Mario Prada.

Founded in 1961, Yves Saint Laurent was the first fashion house to launch women's ready-to-wear.