1. Set up a blog related to your product - All hand-crafters should have a blog before any other website
2. Write some articles
3. Advertise your website in your emails
4. Get social - Social sites aren't just for having fun
5. Set up a competition or giveaway
via ezinearticles
1) If you don't have a business card and business stationery, have them made up -- immediately.
2) Get your business card into as many hands as possible.
3) Talk to all the vendors from whom you buy productsor services.
4) Attend meetings of professional groups, computer usergroups and groups such as the Chamber of Commerce,Rotary Club, or civic associations.
5) Become actively involved in 3 or 4 of these groups.
6) Look for something unusual about what you do, andpublicize it.
7) Write an article that demonstrates your expertise inyour field.
full list via businessknowhow
The Print and Graphic Arts Media
The Electronic Media
The Personal Efforts
The Market/Media Mix
via canadabusiness