1. Permission

2. Relevance

3. Relationships

4. Integrity

5. Focus

6. Diversify

7. Personality

8. Giving

9. Add Value

via lifehack

• Understand your targeted social media channel
• Target the correct users with your message
• Ensure the advertisements are supplementing the present content on the social site
• Have a social networking presence
• In addition, seeing a company successfully networking with the opinionated and persnickety social media community can really boost their reputation as being a caring company that is just “one of the guys.

via toprankblog

Listening

• Build ego searches using Technorati and Google Blogsearch
• Comment frequently (and meaningfully) on blogs that write about you and your posts
• Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Be sure to stay aware of those.
• If you can afford it, buy professional listening tools, like Radian6 or others in that category.
• Use Google Reader to store your ego searches.
• Use Yahoo! Site Explorer to see who’s linking to your site.
• Use heat map tools like CrazyEgg to see how people relate to your site.
• Listen to others in your area of expertise. Learn from them.
• Listen to thought leaders in other areas, and see how their ideas apply to you.
• Don’t forget podcasts. Check out iTunes and see who’s talking about your area of interest.
• Track things like audience/community sentiment (positive/negative) if you want to map effort to results.

full lists via chrisbrogan

1.) Pick and choose your social communities wisely.

2.) Don’t worry about creating meaningful content until you’ve been an active member of the community for at least a couple months, if not longer.

3.) Tell stories.

4.) Give away your own knowledge.

5.) Interviews with industry personalities.

6.) Lists are almost always popular with any crowd.

7.) Debate another popular member of your community, or take the opposing point of view on a current topic.

8.) Write great headlines.

9.) Follow through on the promise of your headline.

10.) Tell your audience what’s in it for them.

11.) Cite external examples and resources as evidence supporting your point of view.

12.) If creating articles or blog posts, include quality imagery to illustrate your words.

via smallbusinesssem