If we take Kawasaki’s advice to heart, a good outline for a five-sentence email might look something like this:

1. Who are you? 
2. What do you want? 
3. Why should you get it? 
4. When do you need them to act? 

Here is how you can write a short email that generates tons of money:

1. Make Readers Curious

2. Write 'Addictive' Subject Lines

3. Use Neat Formatting

4. Connect With What They Want

via ezinearticles