Top things about the press
Over the past year a disturbing trend has taken over the world of press releases. They all seem to have turned into SPAM. (Not the Hormel brand Spam, but "UCE" or unsolicited email.) It's becoming more and more difficult to find the good stuff to publish.
Top Ten Reasons to Throw Your Press Release in the Trash
1: Empty titles don't give a clue - we're outta here.
2: What exactly are you trying to say?
3: Bored beyond tears
4: The facts. Give us the facts.
5: Don't shoot us with bullets
6: Brag your way to the trash can
7: Do NOT send DOT-DOC files
8: NO Attachments
9: NO HTML email
10: No one home? Don't bother
9 Tips to Get the Most Out of Social Media
1. Permission
Don’t abuse people by trying to fake them out or overwhelming them with updates
2. Relevance
send updates to people for whom they are meaningful
3. Relationships
Building relationships starts with a friend request or invite — it doesn’t end there.
4. Integrity
Be yourself — it’s what your social network friends added you for.
5. Focus
Pick a handful of services and sites to put a lot of energy into
6. Diversify
don’t participate in too few sites
7. Personality
Social networking is about connections between people, not profiles.
8. Giving
You have to put into social networks in order to get out from them.
9. Add Value
Do whatever it takes to make your posts, your profile, your story submissions, or whatever the “currency” of the site it, as valuable as possible.
via lifehack.org
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afees