1. "Your open house is really a party for me."
2. "My fees are negotiable."
3. "Think you've had no offers? Actually, there've been several."
4. "I talk about you behind your back."
5. "Sometimes I forget whose side I'm on."
6. "I know zilch about zoning."
7. "I won't let termites - or pesky inspectors - kill a deal."
8. "I'm not a lawyer, but I play one in your house."
9. "My Web site is a dead end."
10. "You may not need me at all."
via yahoo
1. Immediately cut back on the insanely expensive TV commercials that you're running and instead plow that money into hiring a large team of journalists.
2. Immediately cut back on your product-centric advertising and communications.
3. You and your team must get out of your nice, comfortable offices and meet with your buyer personas.
4. You should meet with and find out as much as you can about people.
5. The Century 21 editorial team would then create compelling content for each buyer persona.
6. This amazing information would serve as you centralized Search Engine Optimization strategy.
7. Once your editorial team has created what is essentially an online publication of information for Century 21, I would want you to localize each bit of Web content.
8. In order to be effective in #7, I would implement an online (or onsite classroom style) training program for office managers and agents to learn about online marketing.
9. Each local Century 21 expert would create such things as a localized real estate group on Facebook, localized Twitter feeds, would participate on local forums, chat rooms, and blogs and perhaps create a local blog.
10. This is your local Search Engine Optimization strategy.
via webinknow