#1: Plan Your Survey
Step #2: Choose Your Weapon
Step #3: Design and Write Your Survey
Start off easy
Avoid asking too many questions
Give your survey an introduction and ending
Respect people's privacy
Avoid leading questions
Avoid questions that require people to rate more than one thing at a time
Focus on asking closed-ended questions
Be consistent with your questions
Carefully review and test the survey
Step #4: Administer the Survey
Step #5: Interpret Your Results
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