Top Event Promotion Tips

In a recession, the entertainment industry thrives.

-It’s never too early to begin advertising your meeting or event.

-Determine what key messages you want to communicate to your audience about your meeting or event

-Use cost efficient mailings, such as oversized postcards, as part of your promotion.

-If your budget permits, mail a small novelty item

-Complement your advertising and/or direct mail promotion with telemarketing to add some personal reinforcement to your marketing efforts.

-Involve the media to obtain “free” publicity for your meeting or event.

-Use e-mail to drop periodic messages or reminders about your event

-Direct your prospects to a Web site where you can offer them detailed meeting information .

-Radio advertising can serve as a great, inexpensive marketing tool.

-To promote an internal meeting

You need at least two weeks to advertise.
Contact local stations, websites, and newspapers
always include college media in your advertising campaign
Do not solely use MySpace or other social networks
advertise where your audience is
Tell people about the show in person.
Band and performer selection is crucial.
Check your ego at the door
Ramming your head into a concrete wall because of frustration is not recommended.
Make sure you tell people when the event starts.