Reality TV Programs Dominate Nielsen Most Popular Lists For 2006
Several Nielsen media tracking businesses recently released a year-end look at the most popular media trends among Americans during 2006. This is the first time the Nielsen companies have released a compilation of "Top 10's" for the Nielsen brands. The Nielsen companies, owned by VNU, deliver the most comprehensive media and marketing measurement systems in the world. Reality TV Programs dominated the top of many of the television media related lists.
Four of the top five regularly scheduled TV programs were reality TV programs. However, the American Idol and Dancing with the Stars performance and results shows were counted separately, so they took two spots each in the top five. American Idol’s Tuesday show was the number one ranked program for 2006.
For the top ten single telecasts TV programs, four different episodes of American Idol landed in the top ten. The American Idol finale on May 24, 2006 was the top ranked single episode reality TV program, taking the number seven position in the top ten.
Even though reality TV programs ranked highly on the top ten TV programs lists, reality TV programs were even more dominating when it came to the shows with the most product placement. Nine of the top ten TV programs in regards to occurrences of product placement were reality TV programs. Reality Shows topping the product placement occurrences list included American Idol, Amazing Race, Extreme Makeover: Home Edition, The Biggest Loser, America’s Next Top Model, Hell’s Kitchen, The Apprentice, Rock Star Supernova, and Big Brother 7. Complete “Top 10’s” lists are presented below.
Complete “Top 10’s” lists
TELEVISION - from Nielsen Media Research
Top 10 TV Programs - Regularly Scheduled - 2006
Rank Programs Network Rating
1 AMERICAN IDOL-TUESDAY FOX 17.7
2 AMERICAN IDOL-WEDNESDAY FOX 17.2
3 DANCING WITH THE STARS ABC 12.7
4 CSI CBS 12.0
5 DANCING W/STARS RESULTS ABC 11.4
6 NBC SUNDAY NIGHT FOOTBALL NBC 11.1
7 CSI: MIAMI CBS 10.3
8 DESPERATE HOUSEWIVES ABC 10.2
9 HOUSE FOX 10.0
10 DEAL OR NO DEAL-MON NBC 9.8
10 WITHOUT A TRACE CBS 9.8
Source: Nielsen Media Research. Note: Data from Dec 26, 2005 - Dec 17, 2006. Household Ratings include Live and Same Day timeshifted viewing.
Top 10 TV Programs - Single Telecasts - 2006
Rank Telecast Network Date Aired Rating
1 SUPER BOWL XL ABC 2/5/2006 41.6
2 SUPER BOWL POST GAME ABC 2/5/2006 29.0
3 ACADEMY AWARDS ABC 3/5/2006 23.1
4 ROSE BOWL ABC 1/4/2006 21.7
5 GREY'S ANATOMY ABC 2/5/2006 21.0
6 FOX NFC CHAMPIONSHIP FOX 1/22/2006 20.8
7 AMERICAN IDOL-WED FOX 5/24/2006 20.5
8 AMERICAN IDOL-TUES FOX 1/24/2006 19.6
9 AMERICAN IDOL-TUES FOX 1/17/2006 19.3
10 AMERICAN IDOL-TUES FOX 3/21/2006 19.2
Source: Nielsen Media Research. Note: Data from Dec 26, 2005 - Dec 17, 2006. Household Ratings include Live and Same Day timeshifted viewing. Excludes telecasts under 5 minutes.
Top 10 Programs: Product Placement, Broadcast Network TV - 2006
Rank TV Program Network Occurrences
1 AMERICAN IDOL FOX 4086
2 AMAZING RACE CBS 2790
3 EXTREME MAKEOVER HOME EDITION ABC 2701
4 THE BIGGEST LOSER NBC 2405
5 AMERICAS NEXT TOP MODEL CW 2309
6 HELLS KITCHEN FOX 1909
7 THE APPRENTICE NBC 1831
8 KING OF QUEENS CBS 1742
9 ROCK STAR SUPERNOVA CBS 1609
10 BIG BROTHER 7 CBS 1591
Source: Nielsen Product Placement. Note: Data from Jan 1 - Dec 12, 2006
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