1. Use opt-in form instructions Provide clear, step-by-step directions that indicate how subscribers can guarantee delivery of your emails straight to their inboxes. 
2. Use emails as reinforcement vehicles In all of your email communications, make sure you include a line of copy – at the top of the message - reminding subscribers to add your email address to their address book. 
3. Host your newsletter Combine both images and text in your emails. 
4. Use a filter Run your email through a spam filter before you launch your campaign. 
5. Meet the Challenge Response Make sure you reply to any “challenge responses” you receive. 
6. Market to those that want to hear from you If you know people “double opted-in” - meaning they checked a box requesting an email and took a second step to click on a link in an email to subscribe - segment them in a separate list. 

1.       Embrace – Have a strategy for email that is tied both to your company strategy and to your customer service goals and objectives. 

2.       Maintain – Email requires strict and pre-planned maintenance. 

3.       Adapt – The pace of business changes dramatically and periodically; your email system must be flexible and dynamic enough to adapt to that. 

4.       Integrate – Email should not be used as a stand-alone solution.  

• Email Newsletters.
• Set Up Multiple Email Accounts For Testing!
• Design Your Emails To Degrade Gracefully
• Use Tables to Structure Your Layout
• Use Inline Styles When Coding Your CSS
• Use Gmail's Inbox Formatting To Your Advantage